“The reinvation of the retail sector what the stores the future will be like, connected commmerce and physical integration to create surprising, fun and emotional shopping experiences. New consumer trends, the oversupply of brands, products and services, digital acceleration, the Market fragmentation, new disruptive businesses or the growth of large e-commerce platforms have caused a paradigm shift in commercial distribution that requires a complete transformation of the sector. It is time for the retail reset. What structural changes are taking place in the sector and how do they affect each of the main commercial formats: multi-brand stores, chain stores, shopping centers, department stores, etc.? Is a retail apocalypse looming? What plan can we implement to promote the renaissance of the sector and what steps must be taken to execute it? This unstoppable process means the end of the commercial sector as we have known it up to now and the need to do a reset to ensure the transformation and the future of companies and commercial formats. A reset that seeks to strengthen emotional connections so that stores surprise again, through memorable content and experiences, advance phygital integration and evolve to connected commerce.In Retail Reset, Dimas Gimeno and Luis Lara provide a practical and hopeful vision of how the paradigm shift will affect the life of the consumer, how should the 8Cs of connected commerce be worked on customer, community, content, customization, convenience, curation, culture and circularity? so that customers choose us and revitalize consumption, and explain why physical stores are the key to the future. The book also includes a roadmap of the transformation process, real cases of companies in the sector, a Retail Reset Manifesto with 120 tips and a complete glossary with 100 terms that will serve as a checklist for the change process that retailers have”—from publisher’s description.
