El desarrollo empresarial pyme se configura como una apuesta efectiva para el avance competitivo regional; desde la articulación empresa-universidad se oferta una forma diferente de acercarse al mercado y a los proveedores abaratando costos, compartiendo riesgos y garantizando la respuesta al consumidor final al mejor costo posible, como una ilusión que actualmente se convierte en…
Discover a simple yet profound plan for a marriage of depth, warmth, and excitement! Guide your marriage for a lifetime by learning how to make your spouse feel truly honored, keep courtship alive, rebuild trust, and become best friends with your family. Love is more than a feeling. It is a choice. And while that…
Learn how you can tackle everyday leadership challenges regardless of your title, position, or authority with this insightful resource A book about leadership for people who are not in formal or hierarchical leadership positions, Everyday People, Extraordinary Leadership provides readers with a comprehensive and practical approach to addressing leadership challenges, no matter the setting or…
What do you look for in a thematic composition reader? Certainly a combination of classic essays that you think every student should read as well as fresh contemporary selections that showcase some of the best contemporary writing and writers. Probably an array of relevant themes that appeal to students even as they point toward the…
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an…
Westshore is a community on the western fringes of Tampa that has served as a hub of commerce and entertainment for many decades. Growing from agricultural lands near the northeastern shores of Old Tampa Bay in the late 19th century, Westshore has seen a multitude of transformations over the past century that helped put the…
Congratulations to Aida Hurtado and Karina Cervantez- winners of the 2009 Women of Color Psychologies Award! This award, given by the Association of Women in Psychology Association, is voted on by AWP members for contributions of new knowledge and importance to the advancement of the psychology of women of color. Offering broad coverage of all…
FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK…
The sociology of Erving Goffman has inspired generations of sociologists throughout the world. Students and scholars alike have in Goffman’s unsurpassable and generous ability to capture the world of everyday life discovered an emporium of useful, incisive and quite often humorous analyses, concepts and ideas. The Contemporary Goffman highlights the continued relevance of Goffman to…
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is…










