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E-Commerce Website Optimization, Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About it

E-Commerce Website Optimization, Why 95% of Your Website Visitors Don’t Buy, and What You Can Do About it

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and…
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Leverage Leadership, A Practical Guide to Building Exceptional Schools

Leverage Leadership, A Practical Guide to Building Exceptional Schools

Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or "levers," allow for consistent, transformational, and replicable growth. With intentional focus on these areas, leaders will leverage much more learning from the same amount of time investment.…
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Genes

Genes

Cells obey the laws of physics and chemistry; DNA as a store of information; Genes are metable units; DNA is the genetic material; The topology of nucleic acids; Isolating the gene; Turning genes into proteins; The assembly line for protein sysnthesis; Transfer RNA: the translational adaptor; The ribosome translation factory; The messenger RNA templlate; Controlling…
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The Invention of Russia, The Rise of Putin and the Age of Fake News

The Invention of Russia, The Rise of Putin and the Age of Fake News

WINNER OF THE ORWELL PRIZE WINNER OF THE CORNELIUS RYAN AWARD FINALIST FOR THE LIONEL GELBER PRIZE FINANCIAL TIMES BOOK OF THE YEAR “Fast-paced and excellently written." —New York Times “Filled with sparkling prose and deep analysis.” –The Wall Street Journal An essential analysis to understanding Putin's playbook and understanding the real Russian threat to…
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E-Commerce For Dummies

E-Commerce For Dummies

E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re…
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Effortless E-Commerce with PHP and MySQL

Effortless E-Commerce with PHP and MySQL

In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices…
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