Bienvenido al nuevo y emocionante mundo de la mercadotecnia digital. Si usted es un mercadólogo latinoamericano que afronta el reto de descubrir la mejor manera de utilizar Internet para comunicarse y ejercer su influencia en los consumidores de hoy, este libro es para usted. Joe Kutchera y sus coautores le ofrecen el encuadre que necesita…
El emprendimiento es un determinante fundamental del crecimiento y la creación de empleo. Pese a que los emprendedores abundan en América Latina y el Caribe, las empresas de la región son más pequeñas y menos propensas a crecer e innovar que las otras regiones. El crecimiento de la productividad lleva décadas siendo mediocre y el…
Durante la última década, el gobierno mexicano ha establecido un marco fuerte de política para promover las pequeñas y medianas empresas (PYME) y el emprendimiento. Ha creado una serie de apoyos políticos que van desde el desarrollo de nuevos emprendedores, microempresas, PYME y empresas “gacela” al fomento de la asociación entre las PYME y las…
El proceso de transición hacia la economía global del conocimiento, modificado por la importancia decisiva de las tecnologías de la información y la comunicación (TIC), los flujos de conocimiento y la interconexión en rojo, está cambiando radicalmente los procesos de generación de valor y las formas de los negocios. En este contexto, se suele afirmar…
It's become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do…
This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide…
For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make—and how to avoid them. Nearly everyone has an idea for a product they could build…
Thousands of entrepreneurs aspire to start and build companies that disrupt markets and transform the business landscape. Most start with a novel idea, assemble a team of founders, fashion a business model, and begin the long road to raise funds. Unfortunately, 95% of startups fail or dramatically miss expectations. However, industry analysts, advisors and investors…
The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company". This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there…
This book examines the adverse effects of complexity, information asymmetries, transaction costs, and uncertainty on investors’ decision making. It suggests mitigating those effects using appropriate and matching signals, and analyzes a sample of 903 German startups to quantitatively highlight the distinct financing patterns and characteristics of high-tech startups. It then investigates the reasons for these…