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Digital Marketing PDF eBook

Digital Marketing PDF eBook

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it…
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The Future of Ideas, The Fate of the Commons in a Connected World

The Future of Ideas, The Fate of the Commons in a Connected World

The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolution of potentially devastating power and effect. Creativity once flourished because the Net protected a commons on which widest range of innovators could experiment. But now, manipulating the law for their…
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Preaching Black Lives (Matter)

Preaching Black Lives (Matter)

Preaching Black Lives (Matter) is an anthology that asks, “What does it mean to be church where if Black lives matter?” Prophetic imagination would have us see a future in which all Christians would be free of the soul-warping belief and practice of racism. This collection of reflections is an incisive look into that future…
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The Tycoons, How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy

The Tycoons, How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy

"Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."—The Christian Science Monitor The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous…
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Hurricane Season

Hurricane Season

The English-language debut of one of the most thrilling and accomplished young Mexican writers Winner of the Queen Sofía Spanish Institute's Tanslation Prize Longlisted for the National Book Award Shortlisted for the Booker Prize Winner of the Internationaler Literaturpreis New York Public Library Best Books of 2020 Chicago Public Library Best Book of 2020 The…
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Product Direction

Product Direction

How do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?Making great products is hard. Interdisciplinary teams must discover and deliver the right solutions to delight customers while creating a sustainable business model. But that is not enough to…
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