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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy…

This book is, without doubt, the most powerful book on our planet that covers the topic of making someone fall in love with you. Up to this day, I can assure you that there is no other book similar or even close in content to this one. The book will definitely increase your chances of…

While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending…

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts…

Este libro presenta una investigación dedicada a la Didáctica del Piano desde el punto de vista de la interacción de las artes y aplicable a la didáctica musical en general, una puerta abierta a la ciencia musical. De ella se deduce que la evolución del pianista debe estar unida al desarrollo del pensamiento divergente, las…

&¿Existe alguna conexi&ón entre las leyes de la naturaleza y el mundo de los negocios? Este libro demuestra que en la era global no podemos pasar por alto una de las m&áximas darwinianas: s&ólo sobreviven los organismos que mejor han sabido adaptarse a su entorno. Del mismo modo, las leyes del mercado del siglo XXI…

Most applications these days are at least somewhat network aware, but how do you protect those applications against common network security threats? Many developers are turning to OpenSSL, an open source version of SSL/TLS, which is the most widely used protocol for secure network communications. The OpenSSL library is seeing widespread adoption for web sites…

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R),…

The Internet has rapidly become an important element of the economic system. The lack of accepted metrics for economic analysis of Internet transactions is therefore increasingly problematic. This book, one of the first to bring together research on Internet engineering and economics, attempts to establish such metrics. The chapters, which developed out of a 1995…

NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dys­topian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my…