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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book…

As the global economy turns more and more service oriented, Information Technology-Enabled Services (ITeS) require greater understanding. Increasing numbers and varieties of services are provided through IT. Furthermore, IT enables the creation of new services in diverse fields previously untouched. Because of the catalyzing nature of internet technology, ITeS today has become more than “Outsourcing”…

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with it In 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could…

This book provides a blueprint of how to develop a discipline for process management that applies to any type of orientation. As the economy moves toward a services orientation, companies are struggling with how to improve their offerings. Process management is a key component of the services that companies provide, and author Sue Conger has…

INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.” — Andrew Ross Sorkin, New York Times “Eye-popping.”…

Toxic leaders, both political, like Slobodan Milosevic, and corporate, like Enron's Ken Lay, have always been with us, and many books have been written to explain what makes them tick. Here leadership scholar Jean Lipman-Blumen explains what makes the followers tick, exploring why people will tolerate--and remain loyal to--leaders who are destructive to their organizations,…

La serie "Train the Trainer: Training Modules" es una universidad corporativa integral que ofrece soluciones educativas adaptadas a las necesidades de cualquier negocio. Con un enfoque en habilidades blandas esenciales, este compendio de talleres fue creado por Julio Zelaya, un experto con más de 20 años de experiencia en facilitación. La serie aborda una amplia…

How many IT books have you read that are long on theory and short on practical application? They are interesting, but not very impactful. They provide a framework from which to think and understand, but lack a process from which to act. Addressing this urgent need for the IT community, The Lean IT Field Guide…

Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but…

Is it time to embrace the so-called “Anthropocene”—the age of human dominion—and to abandon tried-and-true conservation tools such as parks and wilderness areas? Is the future of Earth to be fully domesticated, an engineered global garden managed by technocrats to serve humanity? The schism between advocates of rewilding and those who accept and even celebrate…