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Technology's contribution to economic growth and competitiveness has been the subject of vigorous debate in recent years. This book demonstrates the importance of a historical perspective in understanding the role of technological innovation in the economy. The authors examine key episodes and institutions in the development of the U.S. research system and in the development…

From the New York Times bestselling author of The Mentor Leader and Quiet Strength comes a book sure to transform your team or organization! For most people, succeeding in life requires mastering the art of teamwork. Whether at work, school, church, or home, virtually everyone is part of a team—and when they work well, teams…

The 2021 edition looks into the latest trends in global trade, with an in-depth analysis of trade in goods and services and in value-added terms. It points to the major changes in recent years, highlighting the leading traders, the best-performing regions, the most traded goods and services, and the performance of least-developed countries. The publication…

Te levantas cansado. La sola idea de ir a trabajar, un día más, te resulta agotadora. Haces lo mínimo para cubrir el expediente y tener tu sueldo a final de mes. Para distraerte, te conectas a internet y, en vez de hacerte sentir mejor, te aletarga aún más como consecuencia de la sobreinformación. ¿Lo peor?…

Rethinking the open city Planners, privatisation, and police surveillance are laying siege to urban public spaces. The streets are becoming ever more regimented as life and character are sapped from our cities. What is to be done? Is it possible to maintain the public realm as a flexible space that adapts over time? Can disorder…

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be…

Descubre las estrategias de promoción de marketing online y los sistemas secretos utilizados tanto por grandes compañías como por vendedores desconocidos. ¿Has terminado comprando un producto que no necesitabas o que nunca funcionó como lo esperabas? Descubre cómo puedes utilizar sitios conocidos para tu propio beneficio, como por ejemplo Shopify, Amazon, Instagram y Pinterest. Aprenderás…

Esta obra ofrece una visión profesional, integradora, estratégica y académica de la publicidad digital desde cuatro ópticas: audiencias y planificación, creación y difusión, medición y resultados y legislación digital. El lector encontrará en el análisis y la exposición de los procesos profesionales que afectan a la publicidad digital, el hilo conductor de esta obra. Se…

The landmark project management reference, now in a new edition Now in a Tenth Edition, this industry-leading project management "bible" aligns its streamlined approach to the latest release of the Project Management Institute's Project Management Body of Knowledge (PMI®'s PMBOK® Guide), the new mandatory source of training for the Project Management Professional (PMP®) Certificat-ion Exam.…

NEW YORK TIMES BESTSELLER • Governor Andrew Cuomo tells the riveting story of how he took charge in the fight against COVID-19 as New York became the epicenter of the pandemic, offering hard-won lessons in leadership and his vision for the path forward. “An impressive road map to dealing with a crisis as serious as…