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Populism is a central concept in the current media debates about politics and elections. However, like most political buzzwords, the term often floats from one meaning to another, and both social scientists and journalists use it to denote diverse phenomena. What is populism really? Who are the populist leaders? And what is the relationship between…

A New York Times Book Review Editors' Choice "In Daub’s hands the founding concepts of Silicon Valley don’t make money; they fall apart." --The New York Times Book Review From FSGO x Logic: a Stanford professor's spirited dismantling of Silicon Valley's intellectual origins Adrian Daub’s What Tech Calls Thinking is a lively dismantling of the…

It once took two decades to replace one-third of the Fortune 500; now a subset of new firms are challenging and displacing this elite group at a breathtaking rate, while armies of startups come and go within just a few years. Most new jobs are, in fact, coming from small firms, reversing the trend of…

Cuando dejé Govan High School en Glasgow a la edad de dieciséis años para comenzar mi aprendizaje como fabricante de herramientas en Remington Rand y mi vida futbolística en Queen's Park FC, hubiera sido imposible imaginar que, 55 años después, estaría enfrentando desde un auditorio de la Harvard Business School hablando de mí a una…

Este libro desarrolla los contenidos del módulo profesional de Marketing Digital, de los Ciclos Formativos de grado superior en Gestión de Ventas y Espacios Comerciales y en Marketing y Publicidad, pertenecientes a la familia profesional de Comercio y Marketing. En esta nueva edición de Marketing digital se exponen los fundamentos de los medios digitales y…

“The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New Mind In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing,…

Tourism and Degrowth develops a conceptual framework and research agenda for exploring the relationship between tourism and degrowth. Rapid and uneven expansion of tourism as a response to the 2008 economic crisis has proceeded in parallel with the rise of social discontent concerning so-called "overtourism." Meanwhile, despite decades of concerted global effort to achieve sustainable…

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as…

Cienna is a strong-willed gal with an independent and assertive attitude. If anyone could have fought off an abduction, it should have been her. However, even she is unable to fight two able-bodied men and the drugs that they use to get her in the back of the van. Her journey begins as she awakes,…

Cual es el supermercado virtual mas economico de Espana? Existen diferencias de precio, para un mismo producto, en el canal fisico y en el virtual? Hasta que punto la presion ejercida por la competencia obliga a las empresas a contemplar la incorporacion de los servicios de comercio electronico en sus estrategias? Cuales son las principales…