Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired…
Following the success of the landmark bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham offers a dramatically new way to understand the art of success. With over 1.6 million copies of First, Break All the Rules (co-authored with Curt Coffman) and Now, Discover Your Strengths (co-authored with Donald O. Clifton)…
In presenting this book on the Psychology of Number it is believed that a special want is supplied. There is no subject taught in the elementary schools that taxes the teacher's resources as to methods and devices to a greater extent than arithmetic. There is no subject taught that is more dangerous to the pupil…
This book presents the best contributions and some more invited papers of a Conference which was organised at the University of Durban-Westville in South Africa by the Research Committee 10 - Participation, Organisational Democracy & Self-Management of the International Sociological Association, and the South African Sociological Association, from 1 to 5 October 2000. The nineteen…
Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a…
Fragility is a condition that inhabits the foundations of social life. It remains mostly unnoticed until something breaks and dislocates the sense of completion. In such moments of rupture, the social world reveals the stuff of which it is made and how it actually works; it opens itself to question. Based on this claim, this…
The Bostonians is a novel by Henry James. This bittersweet tragicomedy centers on an odd triangle of characters: Basil Ransom, a political conservative from Mississippi; Olive Chancellor, Ransom's cousin and a Boston feminist; and Verena Tarrant, a pretty, young protǧě of Olive's in the feminist movement. The storyline concerns the struggle between Ransom and Olive…
Profile of Man and Culture in Mexico, originally written in 1934, is addressed to the author’s compatriots, but it speaks to people, wherever they are, who are interested in enriching their own lives and in elevating the cultural level of their countries. And it speaks with a peculiar timeliness to citizens of the United States…
Eugen von Böhm-Bawerk discusses the history and principles of interest, offering piercing critiques of failed theories and implementations from past eras. The author's investigations range as far back as antiquity and the Middle Ages; how civilizations of old dealt - or failed to deal - with interest in concept and practice. Interest is earned on…
The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for more than 20 years. The book is written for managers at all levels…










