Inteligencia colectiva

Market Your Way to Growth, 8 Ways to Win

Market Your Way to Growth, 8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest…
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Blockchain Economics, Implications of Distributed Ledgers : Markets, Communications Networks, and Algorithmic Reality

Blockchain Economics, Implications of Distributed Ledgers : Markets, Communications Networks, and Algorithmic Reality

This practical introduction explains the field of Blockchain Economics, the economic models emerging with the implementation of distributed ledger technology. These models are characterized by three factors: open platform business models, cryptotoken money supplies, and Initial Coin Offerings as a new and official form of financing. The book covers a variety of approaches from a…
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Introducción al liderazgo organizacional., Teoría y metodología

Introducción al liderazgo organizacional., Teoría y metodología

En este trabajo monográfico presentamos un panorama extenso sobre la investigación en liderazgo organizacional. Se exponen, en primer lugar, las teorías clásicas y los enfoques contemporáneos más representativos en este campo de la psicología de las organizaciones. A continuación, se muestran los aspectos metodológicos básicos para su evaluación: los instrumentos de medida y las fuentes…
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The Alliance, Managing Talent in the Networked Age

The Alliance, Managing Talent in the Networked Age

"For most of the 20th century, the relationship between employers and employees in the developed world was all about stability and lifetime loyalty. That has recently changed, giving way to a transactional, laissez-faire approach that serves neither party well. A new arrangement is needed, the authors argue--one built on alliance (usually temporary) and reciprocity. The…
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The Stack, On Software and Sovereignty

The Stack, On Software and Sovereignty

A comprehensive political and design theory of planetary-scale computation proposing that The Stack—an accidental megastructure—is both a technological apparatus and a model for a new geopolitical architecture. What has planetary-scale computation done to our geopolitical realities? It takes different forms at different scales—from energy and mineral sourcing and subterranean cloud infrastructure to urban software and…
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Populism: A Very Short Introduction

Populism: A Very Short Introduction

Populism is a central concept in the current media debates about politics and elections. However, like most political buzzwords, the term often floats from one meaning to another, and both social scientists and journalists use it to denote diverse phenomena. What is populism really? Who are the populist leaders? And what is the relationship between…
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Phenomenology of Illness

Phenomenology of Illness

The experience of illness is a universal and substantial part of human existence. Like death, illness raises important philosophical issues. But unlike death, illness, and in particular the experience of being ill, has received little philosophical attention. This may be because illness is often understood as a physiological process that falls within the domain of…
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