Para competir de modo efectivo hay que innovar: no sólo una vez, sino constantemente, en todos los productos, servicios y áreas de funciones. Pero la innovación rentable no "ocurre" de manera espontánea. Debe ser gestionada, medida, ejecutada; y pocas empresas lo hacen bien. Este libro ofrece la primera solución real para que la innovación funcione:…
La economía colaborativa ha venido para quedarse. Los modelos económicos en los que las plataformas en línea crean mercados abiertos donde los particulares ofrecen o intercambian servicios vienen marcados por la nota de la desintermediación, lo que a menudo colisiona con los intereses de los operadores tradicionales que desarrollan su actividad en el sector. Hemos…
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to…
The health crisis has put law firms and companies of legal services in need to adapt to a market with financial difficulties, but that needs to continue counting on their services. The solution is not to lower rates but to work more efficiently to transfer savings to the customer. Those who compete on price cannot…
Careers in astronomy for women (as in other sciences) were a rarity in Britain and Ireland until well into the twentieth century. The book investigates the place of women in astronomy before that era, recounted in the form of biographies of about 25 women born between 1650 and 1900 who in varying capacities contributed to…
This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, America lacks a robust innovation policy. What does this portend? Robert Atkinson and Stephen Ezell, widely respected…
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to…
¿Qué cualidades debe tener un líder para lograr el éxito, ya sea en los negocios o en la política? En una época en la que la revolución de la información ha cambiado de manera espectacular las reglas del juego; en la que las jerarquías organizativas han dejado paso a fluidas redes de contactos, y en…
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change.…
New York Times Bestseller A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”…










