Inteligencia colectiva

Gates reveals the guiding genius behind the unparalleled success of the Microsoft Corporation-- the biggest and most profitable personal computer software company in history-- and exposes the intensely competitive tactics that help it dominate the desktops of America. Chairman and co-founder of Microsoft, Bill Gates is the most powerful person in the computer industry and…

BEQOMING (noun verb): devotion to the process of becoming who you are designed to be by radically embracing your greatest challenges as curriculum and savoring the full spectrum of life When Benjamin, a no-nonsense businessman, and Azrya, a free-spirited artist, fall madly in love, they birth a vision for a committed partnership capable of elevating…

Conceived by Dr. Juan Rivera, a board-certified internist and cardiologist in Miami who trained at Johns Hopkins Hospital and has helped countless patients lose weight, The Mojito Diet is a 14-day plan that will help you shed pounds, move more freely, and toast your way to permanently improving your health. Lose the weight, without skipping…

For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple…

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky…

Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of…

This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today…

Technologies for Biochemical Conversion of Biomass introduces biomass biochemical conversion technology, including the pretreatment platform, enzyme platform, cell refining platform, sugar platform, fermentation platform, and post-treatment platform. Readers will find a systematic treatment, not only of the basics of biomass biochemical conversion and the introduction of each strategy, but also of the current advances of…

This book was written with the purpose of providing a sound basis for the design of enzymatic reactions based on kinetic principles, but also to give an updated vision of the potentials and limitations of biocatalysis, especially with respect to recent app- cations in processes of organic synthesis. The ?rst ?ve chapters are structured in…

"Disruption" is a business buzzword that has gotten out of control. Today everything and everyone seem to be characterized as disruptive -- or, if they aren't disruptive yet, it's only a matter of time before they become so. In this book, Joshua Gans cuts through the chatter to focus on disruption in its initial use…