Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention…
El objetivo de este libro, es dar a conocer a los contribuyentes, contadores y personas interesadas en la materia contable los elementos con que cada parte cuenta para llevar a cabo el cumplimiento de las obligaciones establecidas en el CFF con respecto a la contabilidad electrónica; la autoridad para revisar y el contribuyente para evitar…
Los protagonistas principales de este libro son empresarios fronterizos. El objetivo del estudio es brindar aportes acerca de la gestación de empresarios en la frontera de Baja California, México, durante la primera mitad del siglo XX, así como arrojar luz sobre los caminos que siguieron para formar su riqueza, mantenerla y diversificarla. También indaga acerca…
The blood-brain barrier serves to protect the brain from toxic substances whilst simultaneously allowing access to essential nutrients and chemical signals. At the interface between brain and body, knowledge of the blood-brain barrier forms an essential component in the complete understanding of a large proportion of medical disciplines. Nevertheless, it seems that ignorance of both…
I've written this book to help you – the soldier – kill the enemy when you get the chance and, most importantly, come back home in one piece. To achieve this aim I've covered combat training from boot camp up to the level required of a Special Forces soldier. And then gone on to add…
A New York Times bestseller, this definitive history of Ukraine is “an exemplary account of Europe’s least-known large country” (Wall Street Journal). As Ukraine is embroiled in an ongoing struggle with Russia to preserve its territorial integrity and political independence, celebrated historian Serhii Plokhy explains that today’s crisis is a case of history repeating itself:…
'A marvellous banquet with four leaders whose lives provide lessons for all. Pull up a chair' Warren Buffett 'It is a safe bet that Leadership will soon sit on the nightstand of every chief executive officer in the land and will be avidly read by the legion of ambitious young people who want their jobs'…
An engrossing biography of President Lyndon Johnson from the Pulitzer Prize–winning author of Team of Rivals Hailed by the New York Times as “the most penetrating, fascinating political biography I have ever read,” Doris Kearns Goodwin’s extraordinary and insightful book draws from meticulous research in addition to the author’s time spent working at the White…
Si decimos que todas las facetas en las que se proyecta nuestra vida son expresiones de un sistema de innovación, más de uno diría que es una exageración. Sin embargo, todo lo que hacemos, lo que vivimos, se proyecta en el espacio y en el tiempo, y evoluciona. Somos actores destacados de la película del…
You Can Help Our Earth Live Longer! Everything we do has an impact on the world around us--from the clothes we wear and food we eat to the gardens we grow and the trash we throw away. And to take the best care of the earth--and ourselves--it's important to make smart choices. With The Everything…










